By Nicollette Samuels
New York Fashion Week went digital as fashion designers live streamed their runway shows to take social distancing precautions due to the Covid-19 pandemic.
Designers and organizers had to conform to current social parameters by having limited audiences and more of an online presence, creating one of the most unconventional and accessible New York Fashion Weeks (NYFW).
Few designers held their Spring/Summer 2021 runway shows and events in-person, like Jason Wu, who kicked off NYFW on the roof of Spring Studios in Manhattan. He transformed the terrace into a tropical getaway with huge tropical trees and flowers, to show off his colorful contemporary pieces that were vacation ready down a wooden runway.
Bronx and Banco by Natalie De’Banco also had their outdoor runway show on a rooftop terrace in New York City, decorated with potted plants. This collection was titled ‘The Retreat,’ showing off high fashion summer vacation pieces that used earth tones and sunset hues.
Last but not least was Christian Siriano, who closed NYFW with his at home runway show in Westport, Connecticut. His show called “Collection 37,” was filled with whimsical ball gowns, colorful party dresses, and pant suits, inspired by films Troop Beverly Hills and The Wizard of Oz, that had him trending on Twitter. Model Cocoa Rocha made a big splash as she took a dip in Siriano’s pool during her finale in a ruffled, red ball gown.
Although it was different from any other fashion week, it was still a success.
Virtual fashion shows might be the future of fashion week. Highly produced runway shows like the Victoria’s Secret Fashion Show and Rihanna’s Savage X Fenty Show Vol. 2 that premiered on Friday on Amazon Prime could be a glimpse of what is to come. This will allow more people, especially regular people with no connections to experience Fashion Week and fashion shows in general, eliminating the element of exclusivity. Streaming fashion shows on various social media platforms would also bring in more money to designers and brands.
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